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Zac Hill's avatar

Very strong essay. I think a straightforward dimension of properly evaluating what price we are willing to pay involves the slate of benefits we are willing to gain for the cost. Unfortunately, unlike with previous Promethean Technologies, the various companies (“labs”) involved - by virtue of being authentically more motivated by existential rather than consumer questions - have largely circumvented the normal preference-equilibrative process of articulating near-term consumer gains and pricing them traditionally.

It is very revealing to me that electricity, computers, the internet, and GMOs all did not do this.

https://zachill.substack.com/p/how-not-to-message-promethean-technology

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